How Often Should You Post New Blog Articles?

wordpress, blogging, blogger

Blogging has become an essential tool for businesses to share information, engage with their audience, and establish their expertise.


Consistency is relevant when it comes to blogging. Regardless of the number of blog posts you choose to publish each month, it is important to maintain a regular schedule.

This helps build anticipation among your audience and keeps them engaged. A routine posting schedule helps you establish credibility and reliability, which in turn builds trust with your readers.

Time and Resources

Consider the amount of time and resources you have available for creating blog content. Writing and publishing high-quality blog posts takes effort, research, and editing.

If you have limited resources, it may not be feasible to produce a large number of posts each month. It’s better to focus on a realistic number that you can consistently deliver with the time available.

New Blog Articles and Audience Engagement

Understanding your target audience is crucial in determining the optimal number of blog posts. Consider your audience’s preferences and behaviors.

Are they avid readers who skim-read a lot of content? Do they prefer longer, more in-depth articles? Conducting audience research and analysing engagement metrics can help you gauge how often your audience wants to hear from you and what type of content resonates with them.

Content Planning

A well-thought-out content plan is essential for successful blogging. Determine your blogging goals, identify key topics, and plan your content calendar accordingly.

By mapping out your blog posts in advance, you can ensure a consistent flow of content and avoid the last-minute rush. This planning process will also help you determine the number of blog posts you can realistically produce each month.

Experimentation and Adaptation

Ultimately, the optimal number of blog posts may vary from one company to another and across different industries. It’s important to experiment and analyse the results.

Pay attention to engagement metrics, such as page views, time spent on a page, social shares, and comments. Use this data to understand what works best for your blog and make adjustments accordingly.

Start Posting Quality Content Regularly

There is no definitive answer when it comes to the optimal number of blog posts to write each month. It depends on factors such as your goals, available resources, audience preferences, and content quality. Focus on consistency, prioritise quality over quantity, and consider the specific needs and behaviors of your target audience.

By finding the right balance, and continually evaluating and adjusting your strategy, you can create a successful blog that resonates with your audience and achieves your objectives.